Essential Launch Kit

This fixed price covers the design and file preparation only for the service described. Your price includes Two Rounds of Minor Revisions to perfect the design.

What is Excluded

The service does not include ad concept strategy, professional copywriting, original photography, illustration, or stock photo licensing. These are available separately under our "Make it Better" add-ons. Due to the custom work involved, we do not offer refunds once the project has begun.

Note: For the Quick-Start Logo, only One Round of Minor Revisions is included in the price.

1. The Core Logo Package (Full Assets)

1 Custom Concept

One unique logo concept, designed specifically for your brand.

3 Logo Variations

Primary Mark, Alternative Layout (Stacked/Horizontal), and Brand Icon/Mark.

3 Color Versions

All variations in Full Color, Black, and White files.

Mini-Style Sheet

Single-page PDF documenting logo usage, clear space, and approved codes for the logo.

File Delivery

All logo vector files (AI, EPS) and transparent raster files (PNG).

2 Revision Rounds

Two rounds of minor revisions to perfect the design.

2. The Color & Type Guide (Technical Specs)

Defined Color Palette

Complete technical codes for CMYK, HEX, and RGB.

Typography

Clear guidance on 2-3 specific typefaces (primary and secondary) for professional use.

3. Final Publishing Files

All logo files, plus the final, comprehensive Publishing Ready PDF Guide for your entire brand identity.

Your Creative Brief

Clear written direction on your target audience, desired brand mood, and overall aesthetic vision. (This guides the creation of your custom logo and font pairing.)

Your Text (Copy)

Your final, approved business name and any tagline or slogan.

Current Assets

Any existing logo files, photos, or color samples if you are updating an older brand.

Image Inspiration (Optional)

Any high-quality images or design samples that convey the look and feel you want for your new brand.

Publisher Specs

The Ad Requirements PDF or link from the magazine/newspaper. (Only required if you are also purchasing an Ads & Publications package).

Stage 1: Discovery & Intake

Your process begins the moment your order is placed and we receive your complete assets. We analyze your creative brief/assets to align the project timeline.

Stage 2: Concept Development

We dedicate focused time to concepting, technical coding, and testing the visual components promised in your package.

Stage 3: Presentation & Feedback

We present the initial draft in a professional PDF. This is your opportunity to provide Round 1 of Revisions.

Stage 4: Refinement & Finalization

We implement your feedback. You review the final asset for approval and provide Round 2 of Revisions (if applicable to your package).

Stage 5: File Preparation & Launch

Upon receiving your final written approval, we build and organize your complete Publishing Ready file package and deliver it to you.