Ruruflo
Core Logo Package
Core Logo Package
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Core Logo Package: Flexible Identity for Growing Brands
Step up your professional game with a truly versatile logo identity. The Core Logo Package delivers a custom, premium design and the essential variations your brand needs to look consistent across all platforms, from a website to merchandise. This package is our best-selling foundation for serious businesses.
Agreement & Scope
Agreement & Scope
This fixed price covers the design and file preparation only for the service described. Your price includes Two Rounds of Minor Revisions to perfect the design.
What is Excluded
The service does not include ad concept strategy, professional copywriting, original photography, illustration, or stock photo licensing. These are available separately under our "Make it Better" add-ons. Due to the custom work involved, we do not offer refunds once the project has begun.
Note: For the Quick-Start Logo, only One Round of Minor Revisions is included in the price.
What is Included
What is Included
1 Custom Concept
You receive one unique logo concept designed exclusively for your brand based on your creative brief.
3 Logo Variations
The final design is delivered in three essential variations to ensure versatility:
a. Primary Mark: The main, full version
b. Alternative Layout: Stacked version
c. Brand Icon: For digital platforms
3 Color Versions
All three variations are provided in Full Color, Black, and White (or reverse) versions.
Mini-Style Sheet
A simple, single-page PDF documenting the proper usage of your logo, including Logo Usage Rules, Clear Space, and Approved Color Codes (HEX/RGB for the logo only).
Publishing Ready Files
Final delivery includes professional, high-resolution Vector files (AI, EPS) and transparent Raster files (PNG).
2 Revision Rounds
Your price includes Two (2) Rounds of Minor Revisions to perfect the design.
What We Need From You
What We Need From You
Your Creative Brief
Clear written direction on your target audience, desired brand mood, and overall aesthetic vision. (This guides the creation of your versatile logo and font pairing.)
Your Text (Copy)
Your final, approved business name and any tagline or slogan.
Current Assets (Optional)
Any existing logo files, photos, or color samples if you are updating an older brand.
Image Inspiration (Optional)
Any high-quality images or design samples that convey the look and feel you want for your new brand.
Publisher Specs
The Ad Requirements PDF or link from the magazine/newspaper. (Only required if you are also purchasing an Ads & Publications package).
5-Stage Branding Process
5-Stage Branding Process
Stage 1: Discovery & Intake
Your process begins the moment your order is placed and we receive your complete assets. We analyze your creative brief/assets to align the project timeline.
Stage 2: Concept Development
We dedicate focused time to concepting, technical coding, and testing the visual components promised in your package.
Stage 3: Presentation & Feedback
We present the initial draft in a professional PDF. This is your opportunity to provide Round 1 of Revisions.
Stage 4: Refinement & Finalization
We implement your feedback. You review the final asset for approval and provide Round 2 of Revisions (if applicable to your package).
Stage 5: File Preparation & Launch
Upon receiving your final written approval, we build and organize your complete Publishing Ready file package and deliver it to you.
